Intermediate · Interactive · 5 hr 30 min

Email Marketing & Cart Recovery

Design and operate a complete e-commerce email lifecycle — from subscriber capture through cart recovery, post-purchase and win-back — and leave with an implementation-ready lifecycle map and one full automated sequence.

Buy This CoursePrerequisite: Optimize & Grow Your E-Commerce Store

What you'll learn

  • Build Your Email Revenue System
  • Capture the Right Subscribers
  • Segment Your Audience
  • Build Your Welcome Sequence
  • Recover Browse, Cart and Checkout Abandonment
  • Build the Post-Purchase Experience
  • Create Retention and Win-Back Flows
  • Run Promotional Campaigns
  • Measure and Optimise Email Performance
  • Build Your Email Lifecycle

About this course

Email is the one audience you own. This course teaches you how to build an e-commerce email system that turns a visitor into a subscriber, a subscriber into a first order, and a first order into a customer who comes back — capture, segmentation, welcome, browse and cart and checkout recovery, post-purchase, reviews, retention, win-back, campaigns, deliverability, and the measurement to tell whether any of it is working.

Curriculum

Build Your Email Revenue System

The Audience You Own
Campaigns and Flows Do Different Jobs
Map Where Email Fits in Your Business

Capture the Right Subscribers

Where Signups Actually Happen
What You Offer in Exchange for an Email
Design Your Signup Offer

Segment Your Audience

The Segments That Change What You Send
Segmentation Without Over-Engineering
Choose Your Core Segments

Build Your Welcome Sequence

What a Welcome Sequence Is For
Designing the Emails in Order
Write Your Welcome Sequence Plan

Recover Browse, Cart and Checkout Abandonment

Three Different Kinds of Almost
Timing, Messaging and When Not to Discount
Design Your Recovery Architecture

Build the Post-Purchase Experience

The Email Experience After the Sale
Reviews, UGC and Asking Well
Plan Your Post-Purchase Sequence

Create Retention and Win-Back Flows

Knowing When a Customer Is Drifting
Win-Back, Replenishment and Knowing When to Stop
Define Inactive and Build Your Win-Back

Run Promotional Campaigns

Campaigns That Are Not Just Discounts
Frequency, Calendars and Choosing the Audience
Build Your Campaign Calendar

Measure and Optimise Email Performance

The Metrics That Tell You Something
Deliverability and List Health
Testing Without Fooling Yourself

Build Your Email Lifecycle

Auditing the Lifecycle You Have Designed
Choosing Your Implementation Order
Build Your E-Commerce Email Lifecycle Map

Get help from Pulsar Course Coach

Every lesson includes an AI-guided Course Coach that understands the course material and your work — ask questions, get examples, and get unstuck without leaving the lesson.

Business Portfolio & certificate

As you complete interactive exercises, your work is saved to your Business Portfolio — real plans and assets you can keep using. Finishing the course earns a verifiable certificate.

Buy this course

One-time purchase — permanent access, no subscription.

Founding Launch Pricing

$79.00

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